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Viva Magenta: The Pantone Color of 2023

Every year, Pantone embraces a new color. For 2023, we couldn’t be more excited to welcome Viva Magenta, an offshoot of the red family that combines a bit of pink, purple, and blue—and is all about optimism for the cheery days ahead. Here’s where you’ll find this vivid shade right now at The Shops at Columbus Circle.

Eileen Fisher Blouse

Eileen Fisher: This Silk Georgette Crepe Classic Collar Shirt is elegant and on trend with its bright hue and responsibly dyed material.

Prada Sunglasses

Sunglass Hut: With these Prada frames, you’ll be seeing the world through magenta-colored sunglasses—the ultimate pick-me-up.

Masa Cocktails

Bar Masa: Viva Magenta is even showing up in cocktails, like this Pomegranate Sour, a colorful blend of Beefeater Gin, pomegranate, and lime.

Aveda conditioner

Aveda: The packaging of the Color Control shampoo and conditioner is rocking the magenta vibe. (Maybe you want to color your hair to match?)

Coach Bag

Coach: This Luna Shoulder bag is the ultimate arm candy. In a hyacinth-soaked soft pebble leather, it will brighten up the gray skies of winter.

Ruby Necklace

Monica Rich Kosann: With its magenta-hued ruby surrounded by a halo of diamonds, the 18k gold Infinity Locket will be a wardrobe foundation piece.



liquid lip colour

M.A.C. Cosmetics: This Powder Kiss Liquid Lip Color cushions your lips with a rich magenta-inspired shade called Burning Love.


Tartinery: Here’s a fresh way to drink in the color of the year: Up Beet juice, made with beet, apple, carrot, lemon, and ginger.


Printed Silk Pocket Square

Williams-Sonoma: Give your home cocktails a bright splash with Hibiscus Strawberry Smash, created in partnership with Casamigos.


Stuart Weitzman: This season’s hottest hue made its way onto the Loveletter Clutch, which was crafted by artisans in Italy.



knitted sweetheart dress

Ted Baker London: Paint the town magenta in the Viennia, a long sleeve knitted sweetheart skater dress.

Retro Trainers

J. Crew: With these trainers, you’ll have a leg up: They're eco-friendly, comfortable, and have a retro-inspired design with a Pantone pop.

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