VIVA MAGENTA: THE PANTONE COLOR OF 2023

Eileen Fisher: This Silk Georgette Crepe Classic Collar Shirt is elegant and on trend with its bright hue and responsibly dyed material.

Sunglass Hut: With these Prada frames, you’ll be seeing the world through magenta-colored sunglasses—the ultimate pick-me-up.

Bar Masa: Viva Magenta is even showing up in cocktails, like this Pomegranate Sour, a colorful blend of Beefeater Gin, pomegranate, and lime.

Aveda: The packaging of the Color Control shampoo and conditioner is rocking the magenta vibe. (Maybe you want to color your hair to match?)

Coach: This Luna Shoulder bag is the ultimate arm candy. In a hyacinth-soaked soft pebble leather, it will brighten up the gray skies of winter.

Monica Rich Kosann: With its magenta-hued ruby surrounded by a halo of diamonds, the 18k gold Infinity Locket will be a wardrobe foundation piece.

M.A.C. Cosmetics: This Powder Kiss Liquid Lip Color cushions your lips with a rich magenta-inspired shade called Burning Love.

Tartinery: Here’s a fresh way to drink in the color of the year: Up Beet juice, made with beet, apple, carrot, lemon, and ginger.

Williams-Sonoma: Give your home cocktails a bright splash with Hibiscus Strawberry Smash, created in partnership with Casamigos.

Stuart Weitzman: This season’s hottest hue made its way onto the Loveletter Clutch, which was crafted by artisans in Italy.

Ted Baker London: Paint the town magenta in the Viennia, a long sleeve knitted sweetheart skater dress.

J. Crew: With these trainers, you’ll have a leg up: They’re eco-friendly, comfortable, and have a retro-inspired design with a Pantone pop.