Inside the World of Boggi Milano: Now Open at The Shops

Boggi Milano is now open on the Ground Floor of The Shops at Columbus Circle, bringing refined Italian menswear to the heart of New York City. We caught up with Alessandro Cappelli, CEO of Boggi Milano US, for a quick Q&A to learn more about the innovative brand, and what makes this new location special.

What made The Shops at Columbus Circle the right fit for Boggi Milano’s next chapter in the U.S. expansion?

Columbus Circle felt like the natural next step for us. It’s a place where culture, style, and movement intersect— exactly the kind of energy we look for when growing the brand. The location gives us direct access to a vibrant, international customer base that appreciates quality and design. It’s the perfect stage for our continued growth in the U.S.

What experience are you hoping to create for the modern man walking into this new space?

Our goal is to offer a smart, effortless shopping experience. The modern man is busy, he knows what he wants, and he appreciates quality without the fuss. Whether he’s here to build a wardrobe or just pick up a great jacket, we want him to feel confident, understood, and well taken care of. It’s about style with ease.

Can you tell us about any exclusive pieces or collections that will be available at this location?

At Columbus Circle, we’re showcasing the full range of our timeless essentials pieces that are core to every man’s wardrobe. Think modern tailoring, smart-casual staples, and versatile outerwear. Our collections aren’t about trends, they’re about long-lasting style, updated with innovative fabrics and contemporary fits. These are the pieces you’ll reach for again and again.

What are some of the key design or service elements that set this store apart from your other global locations?

This store is tailored for the New York customer— fast-paced, discerning, and style-aware. We’ve designed the layout to be fluid and intuitive, with dedicated areas for styling, casual shopping, and relaxing. Service-wise, we’re focused on personalization. Whether it’s a quick recommendation or a full wardrobe consultation, our team is trained to make the experience seamless and elevated.

What kind of customer do you envision walking through your doors at Columbus Circle?

He’s a global citizen, confident, curious, and always in motion. He could be heading into a boardroom, catching a flight, or out for dinner in the city. What he’s looking for is style that keeps up with him—sharp, adaptable, and authentic. That’s exactly what we’re here to offer.

Visit the new Boggi Milano store located on the Ground Floor today.