How does clean beauty relate to social responsibility?
We are committed to social responsibility and caring for the world we live in. For instance, Aveda stopped using argan oil because it was being over-harvested and destroying the ecosystem of the women who live in the collective that produces it. We believe in cruelty-free, non-animal-based ingredients, and our main manufacturing plant in Minnesota is a wildlife refuge. We are making a move to go completely vegan, even though we do use a little bit of beeswax and honey. We actually source from an apiary that we built on our facility, which is tended by students who get school credit for helping take care of the bees. We also partner with organizations that promote organic farming. For Invati, our line for hair thinning, we work with Nisarga, an India-based organization that makes high-potency Ayurvedic herbs and helps convert small farms into organic farms.
Are there any other stand-out products that you would suggest right now?
Everything at Aveda is made with super high integrity ingredients. One of our newest products is Sap Moss shampoo and conditioner, which uses the power of Icelandic moss and sap from tree extracts. It helps retain moisture and target the areas that get dry in summer. I also love our no-wash products, like Rinseless Refresh for dry- or curly-haired guests who need moisture but want to get rid of the grime of the day and are not candidates for dry shampoo. It’s talc-free and because it’s non-aerosolized, it’s super friendly for the environment.