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New York City will be buzzing this summer for the World Cup, and there’s no better place to anchor your plans than The Shops at Columbus Circle. From pre-game traditions to last-minute gear, everything you need is right here.

Official 100-Day Countdown Clock
Before the chants, the jerseys, and the stadium energy, be sure to snap a photo at the official World Cup countdown clock—perfect for commemorating your trip and capturing the excitement. Once the tournament begins, the clock will reset to track the countdown to the World Cup Final at New York New Jersey Stadium (MetLife Stadium) on July 19th.

Official FIFA World Cup™ Merch Store
Gear up at one of the only Official FIFA World Cup 2026™ merchandise stores in the city, opening this June at The Shops at Columbus Circle. You’ll find authentic jerseys, collectibles, and everything you need to represent your team in style.

Boggi Capsule Collection for the FIFA World Cup™
From unforgettable moments to iconic victories, this capsule collection honours the legacy of the teams that made history. Available in store at Boggi Milano starting May 8th.

The Perfect Shopping Pause
From cute, comfortable sneakers at J. Crew to stylish sunglasses from Sunglass Hut, The Shops at Columbus is the perfect place to experience the best shopping of NYC, pick up thoughtful gifts, or grab any last minute essentials for the game.

Grab a pre-game bite at The Restaurant and Bar Collection
Whether you’re looking for something quick yet satisfying or a sit-down experience, all your dining options are just steps from the 59th Street-Columbus Circle subway station – making it easy to hop on the A/C train to Penn Station and connect to NJ Transit to the stadium.
From the first photo to the final whistle, anchor your World Cup game days at Columbus Circle.