The Shops at Columbus Circle is ringing in the holidays in the most outrageously appropriate way — with a show-stopping new advertising campaign.
As the sun sets over Manhattan, a daring young woman named Lola takes her perch high above the glass canopy at the entrance to The Shops at Columbus Circle. The outrageous photo shoot practically stops traffic and — appropriately — attracts many a bystander.
Wearing a sumptuous, sparkling evening gown, with a glass of bubbly in hand and a pile of presents just waiting to be gifted, Lola is the definition of effortless glamour. A little outrageous, but definitely appropriate.
Behind Lola, a cluster of 12 dazzling stars adds to the dramatic scene. Measuring 14-feet-high, these iconic fiber-optic-lit art pieces hang during the holidays in The Shops at Columbus Circle’s glass-enclosed Great Room, 80 feet in the air. On the other side, Lola looks out on Columbus Circle and its iconic fountain and the main entrance to Central Park. No wonder she's raising a toast.