- Currently Closed
Staying true to the rich heritage of denim–and authentic, all-American spirit–Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Their distinctively Lucky look came from literally putting them through the wringer–ripping, fraying, sanding, patching and washing by hand–to give them true character and soul. Authentic hardware, personalized touches and playful details were then added, and an American legend was born.
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