The Shops at Columbus

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10 Columbus Circle • New York City, NY 10019 • Contact number: 212-823-6300  |  Open Now Monday-Sunday 11:00AM-7:00PM
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New York’s New Breakfast Club

Breakfast is the most important meal of the day, but not just because of the obvious health benefits. In New York City — the home of the power breakfast — this is where deals are made and friendships are sealed, especially at The Shops at Columbus Circle. And here’s another reason to head to The Restaurant and Bar Collection first thing in the morning: The new Breakfast Club. Pick up a sleek loyalty card at the Guest Services Desk, and after you have breakfast or brunch 10 times, you'll receive a $10 gift card for The Shops at Columbus Circle. Talk about a great way to start the day. Here’s where to go.

plate of breakfast from Bouchon
breakfast items beside breakfast club card

Start your day in France at Bouchon Bakery & Café, which has two Parisian-inspired dining options at The Shops at Columbus Circle. Take a seat in the Café and feast on items like Petit Déjeuner Américain (that's French for scrambled eggs with all the works), Pain Perdu (a decadent brioche French toast), and Saumon Fumé (a smoked salmon platter). The Bakery counter serves breakfast treats ranging from sweet pastries to savory baguettes, along with a lengthy coffee menu.

Bloody Mary cart at Bluebird london
Women Playing the saxophone
assorted breakfast options from bluebird london

Spin the globe. Now you’re in Britain at Bluebird London, which kicks things off bright and early Monday to Friday with a true English breakfast and other treats like avocado toast. On weekends, guests are invited to experience the newly launched "Saxy Brunch," with a prix-fixe menu featuring two courses for $35. Boozy brunchers can also try Bluebird's signature tableside create-your-own Bloody Mary trolley. On Saturdays, the brunch features sounds from renowned saxophonist Julia Banholzer from noon to 2 p.m.

flatbread from bang bar
bang bar

For breakfast on the run, head to Bāng Bar, a new to-go concept from Momofuku Noodle Bar founder David Chang. The menu here is built around Bāng, a tasty Korean-style flatbread that makes for dreamy breakfast sandwiches. One version is stuffed with a delicious mix of mortadella, cheese, and spicy mustard. Another comes filled with Zabar’s smoked salmon, cream cheese, and capers. Now you're ready to take on the world.

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