Safety Guidelines - Commitment to health and safety is our top priority.
Close X
10 Columbus Circle • New York City, NY 10019 • Contact number: 212-823-6300  |  Open Now Monday-Sunday 11:00AM-7:00PM
Link to the 'Related' website

Warning: count(): Parameter must be an array or an object that implements Countable in /htdocs_20180810/content/themes/verb-base/single.php on line 35

Warning: Invalid argument supplied for foreach() in /htdocs_20180810/content/themes/verb-base/single.php on line 45

How to Shop the Balmain x H&M Collection


H&M’s new designer collaboration with luxury Parisian fashion house Balmain is coming to The Shops at Columbus Circle! We’re honored to be one of only 250 stores in the U.S. with this exquisite collection, but there are a few things you should keep in mind.

Here are a few tips on crafting your game plan, come Thursday, November 5th, so you can leave with your dream items.

1 of 3

How to Shop the Balmain x H&M Collection 1
How to Shop the Balmain x H&M Collection
How to Shop the Balmain x H&M Collection 2

Beat the crowd

Down your coffee and get out the door early. Expect to arrive at The Shops at least two hours before H&M opens at 8 AM. Only 420 people will be allowed to shop the collection and wristbands will be provided to make sure you get dibs on the goods.

Tip: Bouchon Bakery opens at 8:00 AM. If you’re hankering for a pastry, it will make your wait in line a lot sweeter.

Ready, set, shop!

You’ll have just 15 minutes to make your selection, so make the best out of your time by creating a wish list beforehand. Check out the lookbook here.

Pick your two faves

Store purchases are limited to no more than two items—so everyone can enjoy a special piece from the collection!

One more thing

Not feeling that dress anymore? Just return it within three days to get a refund; otherwise you will receive store credit.

Tip: All that shopping work up an appetite? Head to Landmarc for a lunch break before hitting a few more stores.

We’ll see you all bright and early Thursday morning, happy shopping!

Related Articles

The Holiday Gift Guide

Read More

To Mom With Love

Read More

The Shops at Columbus Circle: Insta-Perfect Backdrops

Read More

Everything's Coming Up Shamrocks

Read More

How to Celebrate Chinese New Year

Read More