The Shops at Columbus

10 Columbus Circle • New York City, NY 10019 • 212-823-6300

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Purple Haze: Rocking the Pantone Color of 2018

Last year, it was all about groovy green. This spring, we’ve sensed a shift toward vibrant violets — and our friends at Pantone have confirmed it. Ultra Violet is the official color of 2018. According to Pantone, the seductive shade stands for “originality, ingenuity, and visionary thinking,” and we couldn’t agree more. Here are our top purple picks from The Shops at Columbus Circle.


Prince made the color purple eternally cool, and the musician would have definitely approved of the sexy hue — not to mention the killer curves — of the Ire dress ($395) from L.K. Bennett. Its fitted and flared look will steal the show.

Hugo Boss

The cool Striped Sweater ($185) from Hugo Boss mixes in a hint of purple. Pair it with a slim black skirt or jeans and your favorite heels. It’s the perfect addition to any trendsetting wardrobe.

Michael Kors

Want to rock a lighter shade? You’ll be humming “Purple Rain” in the Crinkled Leather Biker Jacket ($495) from Michael Kors, which combines rock-star chic and urban attitude in a new neutral that goes with just about everything.


Some people see the world through rose-colored glasses. Things look even better through purple-colored glasses, thanks to the Miu Miu 50QS frames from Solstice Sunglasses ($550), with their retro styling.


Pantone says the shade is all about “artistic expression,” and the striped bandana ($12.50) from the Madewell Pop-Up at J. Crew will definitely bring out your inner artist. Tie it around your neck, and we’ll meet you by the Botero sculptures at The Shops at Columbus Circle.

Want to incorporate your favorite jewel tone into your jewelry? The Elevated Consciousness Mala necklace ($199) from Satya adds a touch of glamour, while the amethyst stones promote peace and spirituality.


Go on — you know you want to rock this look from head to toe. Hush’s spray-on hair color in Amethyst Haze ($24) from Sephora will give your locks a temporary splash of plum. But trust us: You won’t want to wash it out.

Embrace this season’s hottest hue with the 15-shade Cool Neutral Eye Shadow palette ($65) from M.A.C. Cosmetics. With a super-saturated eye, you will stand out from the crowd in the most fashionable way possible.

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