The Shops at Columbus

10 Columbus Circle • New York City, NY 10019 • Contact number: 212-823-6300  |  Monday to Saturday: 10:00am-9:00pm   Sunday: 11:00am-7:00pm
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Love is Love in Columbus Circle

The Shops at Columbus Circle is taking WorldPride Month and the 50th anniversary of the Stonewall uprising to heart by collaborating with the internationally acclaimed artist JGoldcrown. Known for his colorful bleeding hearts and #Lovewall murals, JGoldcrown’s work has been seen everywhere from California to Japan to Brazil. During the month of June, he will be bringing his joyous work to New York City with a one-of-a-kind installation at The Shops at Columbus Circle and also designing a special limited-edition fashion pin for visitors. We caught up with JGoldcrown to get a sneak peek.

JGoldcrown
Mural

What originally inspired you to create your iconic murals?

I’ve been an artist for most of my life and am self-taught, learning from others along the way. The murals came about from a piece I did on canvas and would sell in the streets of New York City back in 2007. I don’t really know exactly what inspired it, but I kept doing it and it kept selling. The mural part wasn’t planned but it changed a lot for me when I decided to paint the canvas on the walls of the streets.

This is a big year in NYC for Pride. Why do you think your work is so perfect for Pride?

My work can be very colorful and vibrant, and the message is positive.

Mural
Pin

What can you tell us about the #Lovewall you're creating for The Shops at Columbus Circle?

There may be a heart or two.

You're designing a “Love Art Pin” for The Shops at Columbus Circle. What makes this piece of art so special?

This piece is special for what it’s representing. I think how far we’ve come in even 10 years is very positive. There will always be hate but it’s important to represent and come back louder, so being a part of this is very important because as humans everyone deserves a choice and I’m supporting a lot of my friends, too.

Rose
Mural

What other plans do you have in store?

I collaborated with a French rosé produced in Provence called Maison Marcel. The rosé will come in still and sparkling with bleeding hearts on every bottle and will be available in most U.S. markets. It’s a delicious rosé, perfect for the warm summer months. I hope everyone enjoys it as much as I do!

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