The Shops at Columbus

10 Columbus Circle • New York City, NY 10019 • 212-823-6300

Monday to Saturday: 10:00am - 9:00pm   Sunday: 11:00am - 7:00pm

How to Shop the Balmain x H&M Collection


H&M’s new designer collaboration with luxury Parisian fashion house Balmain is coming to The Shops at Columbus Circle! We’re honored to be one of only 250 stores in the U.S. with this exquisite collection, but there are a few things you should keep in mind.

Here are a few tips on crafting your game plan, come Thursday, November 5th, so you can leave with your dream items.

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Beat the crowd

Down your coffee and get out the door early. Expect to arrive at The Shops at least two hours before H&M opens at 8 AM. Only 420 people will be allowed to shop the collection and wristbands will be provided to make sure you get dibs on the goods.

Tip: Bouchon Bakery opens at 8:00 AM. If you’re hankering for a pastry, it will make your wait in line a lot sweeter.

Ready, set, shop!

You’ll have just 15 minutes to make your selection, so make the best out of your time by creating a wish list beforehand. Check out the lookbook here.

Pick your two faves

Store purchases are limited to no more than two items—so everyone can enjoy a special piece from the collection!

One more thing

Not feeling that dress anymore? Just return it within three days to get a refund; otherwise you will receive store credit.

Tip: All that shopping work up an appetite? Head to Landmarc for a lunch break before hitting a few more stores.

We’ll see you all bright and early Thursday morning, happy shopping!

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