The Shops at Columbus

10 Columbus Circle • New York City, NY 10019 • 212-823-6300

Monday to Saturday: 10:00am - 9:00pm   Sunday: 11:00am - 7:00pm

Daringly Demure Picnic in the Sky

Daringly demure — that’s one way to describe the amazing photo shoot that The Shops at Columbus Circle recently staged on the glass awning that stretches above its main entrance. Every day, some 40,000 people come to this 2.8 million-square-foot landmark to experience one of New York City’s hot spots for shopping and dining, working and living, entertaining and being entertained.

And in a city where you see it all, even New Yorkers stopped and stood in awe and admiration for a brave model named Lola, as a crane hoisted her some 20 feet into the air. The mission: to photograph The Shops at Columbus Circle’s new Daringly Demure advertising campaign.

(Mind you, Lola was a little disappointed — she thought she would be heading to the very top of Time Warner Center’s towers, 750 feet in the air.)

Once she got settled, Lola sipped a drink from Juice Press at Equinox and dined on a picnic from Bouchon Bakery high in the air. Croissants and macarons, anyone? The backdrop: The Shops at Columbus Circle’s staggeringly beautiful window, made of approximately 432 panes of glass.

Daring? Yes.

What about demure? Consider her outfit: a dramatic skirt and towering stilettos, barely-there makeup, her hair pulled back in a simple ponytail. She was loving life, loving herself — and living on the edge, quite literally.

Now here’s the question: How daring are you? Find out if you are daring or demure by taking our Style Profile Quiz (and get a chance to win a $500 shopping spree at Time Warner Center).

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