The Shops at Columbus

10 Columbus Circle • New York City, NY 10019 • 212-823-6300

Monday to Saturday: 10:00am - 10:00pm   Sunday: 10:00am - 8:00pm

Brunch is the New Brunch
(Did it Ever Get Old?)

Brunch — that deliciously decadent midday meal that combines the best of breakfast and lunch — isn’t a new idea. The concept originated in England in the late 1800s, before making its way to the U.S. in the 1930s. Over the years, it came to be code word for bottomless weekend mimosas. But in the hands of Time Warner Center's The Restaurant and Bar Collection, brunch has been reinvented. In fact, we’ve heard that it has become so cool that it is fast becoming the new dinner date. Here, we’ve got the skinny on where to go.

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Landmarc

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Landmarc

At Landmarc, you don’t have to wait for the weekend to enjoy a fabulous feast. Seven days a week, Chef Marc Murphy’s modern-American bistro serves up enticing morning-time favorites like yogurt pancakes and cage-free poached eggs with chicken sausage. Whatever you do, don’t miss Landmarc’s addictive pain perdu served with warm maple syrup.

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Bouchon Bakery. Photo credit: Deborah Jones

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Bouchon Bakery. Photo credit: Deborah Jones

Bouchon Bakery — another brunch favorite — has been doing a popular weekend spread for years with everything from deviled eggs to a Scottish salmon salad to a charcuterie board. And now, you can dine on dishes like Bouchon's brioche French toast with caramelized bananas and vanilla custard every day of the week. The restaurant recently started offering breakfast starting at 8 a.m. Monday to Friday.

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Bar Masa

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Genji Izakaya

Give brunch an Asian twist on Saturdays at Bar Masa. Its signature bento boxes are filled with grilled miso cod or steamed salmon rice with ikura and wasabi. Or make your way to Whole Foods Market, where Genji Izakaya serves bao sliders, bowls of poke, and steaming ramen at communal tables. Another great option at Whole Foods Market: the breakfast bar, where you can grab pancakes, eggs, oatmeal, and more to go.

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Porter House

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Porter House

Want to indulge? Head to lunch from Wednesday to Sunday at Center Bar, where the decadent grilled cheese sandwich is made with Fontina d’Aosta cheese, black truffle, and fig relish. At Center Bar's sister restaurant, Porter House Bar and Grill, you’ll find the finest cuts of meat, along with lighter options like grilled Amish chicken or tuna Niçoise salad. A tip: Porter House offers a $35 three-course prix-fixe meal. Now that’s our kind of brunch special.

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